Project: OPTUS Elephant air race
Role: Design + Art direction
Details: Central to the above-the-line campaign was a TV commercial featuring a ‘flying elephant’. Using this key image, we extended the idea online and gave Facebook fans the opportunity to fly an elephant all the way around the world. Users created their own elephant and collected votes and code words to fly faster. They could also promote their elephant through their social networks. The fastest elephant each day won a mobile phone. While the fastest elephant overall won a $10,000 Qantas Holidays Voucher.