Project: Safety Hub
Client: NRMA
Role: UX / UI Design, Art direction
People only notice insurance when they need it, so it’s no wonder they begrudge paying their premiums. As a result, when it’s time to renew each year they’re often motived to find the cheapest insurance, instead of the best. But NRMA has over 90 years’ experience in managing risk, so they know which risks are the most common, which are the most disruptive, and which are the most preventable. For example, a flooded home can cost $20,000 to repair, but the most common cause - a burst ‘flexi hose’ - costs about $8 to replace. NRMA Safety Hub is a business innovation that flips insurance on its head. Instead of paying out after a disaster, it pays customers to take action to prevent it in the first place.
GOLD - Digital/Mobile - Apps
WINNER - Best Media and Marketing Innovation
WINNER - Mumbrella Award for Data-Driven Marketing
HIGHLY COMMENDED - Mumbrella Award for Innovation
HIGHLY COMMENDED - Best Use of User Experience
SILVER LION - Creative Data, Data-driven Consumer Product
SILVER LION - Mobile, Brand-led Mobile Apps
BRONZE LION - Mobile, Data/Insight
BRONZE LION - Creative Strategy, Business Transformation
GOLD - Applications
SILVER - Creative Use of Data, Targeting
BRONZE - Utility
MERIT - Innovation in Mobile
MERIT - Digital Product
AGENCY: CHE Proximity, Sydney
CHIEF CREATIVE OFFICER: Ant White
GROUP CREATIVE DIRECTOR: Hamish Stewart
CREATIVE TEAM: Daniel Davison, Ashley Wilding
UX / UI Design: Fabio D'Aguanno
DESIGNERS: Fabio D'Aguanno, Trent Roberts, Vanessa Saporito
VIDEO PRODUCTION: Katena Valastro, Kyla Bridge
ACCOUNT TEAM: Lorraine Gormley, Stephanie Agostino
ARCHITECT: Callum Hoogesteger, Devinder Singh
CHIEF MARKETING OFFICER: Brent Smart
CHIEF TECHNOLOGY OFFICER: Mark Gretton
CLIENT / BRAND: IAG / NRMA
DATA SCIENTIST: James Greaney
EDITOR: King Yong
PRODUCT MANAGER: Anthony Harca
STRATEGISTS
David Halter
Matt Willcox
Alec Barr
Alyce Elia
Laura Williams
LEAD DEVELOPER: Abdollah Ebadi